About · Steve Martin
Twenty-five years of watching search change, and adapting every time.
Founder and Principal of Gobiya. Steve has worked in web development and search since 1996 — long enough to have built for the web before Google existed, and to have tracked every major shift in how it ranks pages since.
Founder & Principal
Steve Martin
Gobiya, Los Angeles
Steve founded Gobiya in 2010 after more than a decade already spent in web development and search, including time at AT&T WorldNet and Webcastr.com. Gobiya was incorporated as an LLC in 2012 and earned Google Partner certification from 2015 through 2019. Steve works directly with clients rather than handing engagements off to an account team.
Talk to SteveOn algorithm recovery
“Every update since Panda has punished the same thing, in a different disguise: sites that were built for search engines instead of the people using them.”
Where Steve focuses
Algorithm & penalty recovery
Fourteen years of tracking Google's core updates means recognizing the pattern of a new one fast, and knowing which fixes actually address it versus which just look like activity.
Technical SEO & development
A background in hands-on web development means technical recommendations come from someone who has actually built and shipped the fix, not just diagnosed it from a report.
AI visibility & GEO
The same instinct that tracked Panda, Penguin, and Core Updates in real time is now applied to how AI Overviews, ChatGPT, and Perplexity decide what to cite.
Direct client access
Every engagement is run by Steve directly — no account manager layer between strategy and execution, and no handoff to a junior team partway through.
A career spent adjusting to search, not fighting it.
The Gobiya story- Begins working in web development and search1996
- Digital marketing and engineering roles, including AT&T WorldNet and Webcastr.com1996–2010
- Founds Gobiya in Los Angeles2010
- Begins tracking every major Google algorithm shift, starting with Panda2011
- Gobiya LLC incorporated2012
- Certified Google Partner2015–19
- AI visibility and GEO added as a core specializationNow