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Freelance Digital Marketing Salary by Gobiya Search Solutions

Steve Martin • Mar 27, 2024

The Financial Surf of Freelance Digital Marketing in California

Key Takeaways

A blue advertisement for a freelance product manager

Understanding the Salary Wave

A pie chart showing freelance digital marketing hourly pay in california

As of March 20, 2024, freelance digital marketers in California can expect an average hourly pay of $26.18.


This figure represents the median salary, with some professionals earning as high as $35.11 per hour and others at the lower end making around $11.86.


The substantial range highlights the diverse opportunities available, influenced by factors such as skill level, location, and experience.

Top Paying Cities for Freelance Digital Marketers

A graph showing the top paying cities for freelance digital marketers in california

Certain cities in California are like hotspots for higher earnings.


San Buenaventura leads the pack with an impressive hourly wage of $33.65, followed closely by Santa Clara and San Francisco, offering $31.16 and $30.02 respectively.


These cities exceed the state average, presenting enticing opportunities for those considering a move or starting out in these locales.


However, it's crucial to note that the variance among the top-paying cities is relatively narrow, suggesting a consistent demand across the board.


Yet, the cost of living could significantly impact your take-home pay, making it a vital consideration in your decision-making process.

Beyond Freelance Digital Marketing: Opportunities for Growth

A graph showing annual salaries for adjacent roles in freelance digital marketing in california

For freelance digital marketers in California looking to expand their horizons, adjacent roles present lucrative avenues.


Positions such as Freelance Product Manager, Freelance Strategy Consultant, and Freelance Product Designer offer annual salaries reaching up to $142,032, $137,068, and $134,197, respectively.


These roles demonstrate the potential for not only higher earnings but also the opportunity to diversify skills and experiences within the digital marketing landscape.

Final Thoughts

At Gobiya Search Solutions, we're committed to providing our audience with actionable insights and data to navigate their careers with confidence.


The freelance digital marketing sector in California presents a broad spectrum of opportunities, from competitive hourly rates in thriving cities to adjacent roles offering significant salary boosts.


With the right information and strategic planning, freelance digital marketers can ride the wave of California's dynamic market, achieving both professional growth and financial success.


For more detailed insights into freelance digital marketing salaries in California, visit ZipRecruiter.

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