// PROBLEM 01 — ENTITY STATE: UNRESOLVED
Your Buyers Ask AI.
AI Doesn't Know You Exist.
ChatGPT, Perplexity, and Google's AI Overviews now answer the questions your prospects used to type into search. When those answers name three competitors and not you, the deal is lost before your site gets a click.
The symptoms
- 0mentions of your brand when AI answers "best [your category]" questions
- −30%typical CTR erosion on queries where an AI answer appears above your ranking
- ?AI describes your company inaccurately — or confuses you with someone else
Why it happens
- D-01
No entity graph
Your brand has no consistent, machine-readable identity — schema, sameAs links, and uniform descriptions across the web. Models cannot cite what they cannot resolve.
- D-02
Nothing quotable
AI answers are assembled from specific, extractable claims with numbers and clear structure. Vague marketing copy gives retrieval systems nothing to lift.
- D-03
Invisible to AI crawlers
Client-rendered pages, blocked GPTBot/ClaudeBot/PerplexityBot, no llms.txt — the systems doing the citing may never have read your site at all.
The resolution
This is an engineering problem, not a content-volume problem. We rebuild your brand as a resolvable entity, restructure key pages into citable passages, and open verified machine channels — schema graphs, llms.txt, MCP — that AI systems actually consume.
// OUTCOMECited by AI: your brand in the answer, not under it →// DIAGNOSTICRun the free AI Visibility Checker (in fabrication) →FAQ
Why does ChatGPT recommend my competitors but not me?
LLMs cite brands that exist as clear entities with consistent descriptions across the open web, and whose pages contain specific, quotable claims. If your positioning lives in a JS-rendered homepage and nowhere else, there is nothing for a model to retrieve or repeat.
Is this just SEO with a new name?
It overlaps but is not identical. Ranking #4 on Google can still mean zero AI citations if your content has no extractable passages. GEO optimizes for being quoted, not just listed.
How long does it take to show up in AI answers?
Retrieval-augmented systems (Perplexity, ChatGPT search, AI Overviews) can reflect changes in weeks because they read the live web. Training-data presence takes longer and compounds from consistent entity signals.