01The challenge
Disorganized rentals and rejected Google listings
TotalCapitalInc.Com manages a large portfolio of residential, commercial, and storefront properties, but had no central way for prospective tenants to search for a unit. Vacancies were tracked on offline spreadsheets, causing confusion and delays in leasing units out.
To make matters worse, Google kept rejecting and suspending their business listings, keeping them from showing up in local search. Without that visibility, their commercial storefronts sat empty for months.
02The approach
A custom search tool, a unit tracker, and getting verified
We built a custom property search tool that lets people search and filter units by location, type, and size. We also built a back-office system that maps out every building and unit, giving the leasing team a real-time view of what's available.
To resolve the listing rejections, we moved their company email to a professional business email provider. Since Google requires strong proof that a business is real, we set up a verified company credit card and completed a video verification call. The professional email, along with the verified payment method, confirmed their legitimacy to Google.
03The results
Fully verified, with fewer vacancies
100% of their previously rejected listings were restored and verified, immediately bringing local search traffic to their commercial and residential properties.
The custom search tool and back-office system transformed their leasing process, cutting average vacancy time by 45%. Prospective tenants could view active listings, and agents could update unit availability in one click.
