Local Service Business
DGPlumbingandRooter.com
How building a custom dispatch system, estimate tool, and lead tracker turned a local plumbing business into a booking machine that mostly runs itself, and increased emergency calls.
DGPlumbingandRooter.com came to Gobiya to build an all-in-one system for their plumbing company. We built a custom website with built-in lead tracking, a dispatch tool, digital estimates, automatic invoices, and a scheduling calendar connected to automatic email follow-ups and targeted articles.
The challenge: manual dispatching and slow invoicing
DGPlumbingandRooter.com was running their business off phone calls and paper notes. Dispatchers spent hours coordinating with plumbers out in the field, which led to delayed arrivals and lost jobs. Invoicing was done by hand, slowing down how quickly they got paid.
They needed one system that could capture plumbing requests, schedule jobs on a dispatch board, automatically generate estimates and invoices, and follow up with existing customers by email.
The approach: a dispatch dashboard, automatic invoicing, and targeted articles
We built a custom system with a dispatch panel where office staff can see where plumbers are and assign jobs. Plumbers in the field can generate estimates and send invoices to customers on the spot.
We connected the lead tracker to a scheduling calendar that automatically sends emails — seasonal maintenance reminders, follow-ups, and the like. To bring in organic traffic, we published articles targeting real searches like "burst pipe emergency plumbing" and "clogged drain Glendale."
The results: rapid dispatching and 142% call increase
The automated dispatch board shaved 30 minutes off every technician's response time, letting them complete more service calls per day. Digital estimates and invoicing dramatically sped up how quickly they got paid.
Emergency plumbing service calls surged 142%, driven by the speed of the mobile scheduler and the targeted articles ranking first during local pipe emergencies.
What changed on the ground
- Replacing a manual dispatch board with a custom digital tool increases day-to-day efficiency.
- Digital, on-site estimates and invoicing lead to faster customer approvals and quicker payments.
- Automatic maintenance reminder emails keep a service provider top-of-mind for past customers.
- Targeting local, urgent searches captures customers who need help right now.
“I was running dispatch off a whiteboard and text messages. Now the calls come in, get assigned, and the estimate and invoice come out of the same system. My techs stopped calling me to ask where they’re going next, which is worth more to me than the traffic numbers.”
Southern California businesses we've run search for since 2009
