DGPlumbingandRooter.com · Local Service Business

DGPlumbingandRooter.com: Custom CRM & Dispatcher system

How building a custom dispatch system, estimate tool, and lead tracker turned a local plumbing business into a booking machine that mostly runs itself, and increased emergency calls.

Key Outcome+142%

increase in emergency service calls

Key Outcome30 min

saved per technician job dispatch

Search Console & AI Visibility performance for dgplumbingandrooter.com only — not blended with any other site.

Impressions5,338

Up 4% from 5,115 the quarter before.

Last 90 days vs. the 90 before
Clicks54

Up 100% from 27 the quarter before.

Last 90 days vs. the 90 before
Avg. position21.6

Improved from 24.0 — lower is better.

Last 90 days vs. the 90 before
AI Grounding & Citations430

Cited authority for emergency plumbing & rooter solutions.

Last 90 days across ChatGPT & Perplexity
AI Pages Traffic1,540 visits

Direct dispatch calls from AI search assistant recommendations.

Last 90 days from AI engines

01The challenge

Manual dispatching and slow invoicing

DGPlumbingandRooter.com was running their business off phone calls and paper notes. Dispatchers spent hours coordinating with plumbers out in the field, which led to delayed arrivals and lost jobs. Invoicing was done by hand, slowing down how quickly they got paid.

They needed one system that could capture plumbing requests, schedule jobs on a dispatch board, automatically generate estimates and invoices, and follow up with existing customers by email.

02The approach

A dispatch dashboard, automatic invoicing, and targeted articles

We built a custom system with a dispatch panel where office staff can see where plumbers are and assign jobs. Plumbers in the field can generate estimates and send invoices to customers on the spot.

We connected the lead tracker to a scheduling calendar that automatically sends emails — seasonal maintenance reminders, follow-ups, and the like. To bring in organic traffic, we published articles targeting real searches like "burst pipe emergency plumbing" and "clogged drain Glendale."

03The results

Rapid dispatching and 142% call increase

The automated dispatch board shaved 30 minutes off every technician's response time, letting them complete more service calls per day. Digital estimates and invoicing dramatically sped up how quickly they got paid.

Emergency plumbing service calls surged 142%, driven by the speed of the mobile scheduler and the targeted articles ranking first during local pipe emergencies.

What this engagement proves

  • Replacing a manual dispatch board with a custom digital tool increases day-to-day efficiency.
  • Digital, on-site estimates and invoicing lead to faster customer approvals and quicker payments.
  • Automatic maintenance reminder emails keep a service provider top-of-mind for past customers.
  • Targeting local, urgent searches captures customers who need help right now.

I was running dispatch off a whiteboard and text messages. Now the calls come in, get assigned, and the estimate and invoice come out of the same system. My techs stopped calling me to ask where they’re going next, which is worth more to me than the traffic numbers.

Southern California businesses we've run search for since 2010

American Livescan
SmileCenter.com
TotalCapitalInc.Com
RemodelMePros.com
Safety-Centric.com
DGPlumbingandRooter.com

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