Editorial link acquisition
Reaching out by hand to real, relevant publications — links an editor chose to add because the content was actually worth linking to.
Los Angeles link building that earns real trust.
Getting other websites to link to you only works if those links are real. Search engines and AI tools treat links and mentions like votes of confidence — and cheap, bulk-bought links send the opposite signal. We build trust for Los Angeles businesses the right way: real stories pitched to real publications, personal outreach to editors, and cleaning up inconsistent business listings that quietly hurt your local search trust. Ask for a free link and listings check to see where you stand.
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Serving Koreatown, Los Angeles, Hollywood, Beverly Hills, and Van Nuys.
01The problem
A link from a site nobody reads is not authority. It is noise.
Cheap, bulk-bought links and business listings that don’t match don’t just fail to help — they actually make search engines and AI tools trust you less.
02The work
What digital pr & link building actually involves.
Consistent business listings
Making sure your business name, address, and phone number match everywhere online — the same details search engines check to trust a local business.
Bad link cleanup
We check your past links for spammy ones left behind by old campaigns, and formally ask Google to ignore them.
One recognized brand
Making sure Google and AI tools clearly connect every mention of your business to one trusted brand, instead of treating them as separate, unrelated listings.
Original research & surveys
Original research and survey campaigns built specifically to get picked up and mentioned by news and industry sites.
Real reporter relationships
Ongoing relationships with reporters and editors who actually cover your industry, not a one-time email blast to a purchased list.
03How it runs
A defined process, not an open-ended retainer.
- 01
Link & listing check
A full review of your existing links and business listings to flag anything risky or inconsistent.
- 02
Outreach plan
We research the right publications and story angles, then pitch them for links that make sense in context.
- 03
Listing cleanup
Your business listings are claimed, corrected, and kept consistent everywhere they appear.
- 04
Watch & protect
We keep watching for new links and listings, and step in fast if something risky shows up.
04Straight answers
Digital PR & Link Building, plainly explained.
- We were told we need more backlinks, but also that the wrong kind can hurt us. How do we tell the difference?
- Ask one question: would a real reader find this link useful, on a page that exists for reasons other than selling links? A link from a real industry publication passes that test. A link from a site that only exists to sell links, or a group of sites that just link to each other, is the kind that can get you penalized.
- Does link building actually affect AI citations, not just Google rankings?
- Yes. AI tools weigh how trustworthy a source is heavily, and your links and mentions are one of the clearest ways to show that trust. A business with real, honestly-earned links is more likely to be treated as a credible source by both Google and AI tools like ChatGPT.
- We think a past agency built bad links for us. Can that be fixed?
- Usually, yes. We review your existing links, find the likely problem ones, and put together a request asking Google to ignore them. If Google has flagged your site directly, we document the cleanup and ask Google to take another look. Recovery usually takes six to twelve weeks from the first review to seeing real movement.
- How is this different from link building?
- Traditional link building often starts with the link you want and works backward. Digital PR starts with an actual story — the link is just a natural result of coverage a journalist chose to run because it was worth reporting.
- How long does it take to see results from a PR campaign?
- Quick opportunities, like commenting on breaking news, can land within days. A planned research or survey campaign usually takes four to eight weeks from research to publication. We often run both at the same time.