Google Ads & PPC Strategy built around acquisition cost, not click volume.
Search, Shopping, Display, and YouTube campaigns — structured around intent architecture, landing page alignment, and conversion attribution from the first dollar of spend.
3.5×Average ROAS lift when campaigns are rebuilt around intent architecture
47%Typical wasted spend found in Google Ads accounts we audit on day one
6 wksMedian time to stable, optimized performance after a full account rebuild
Query fan-out cluster
How we cover the full Google Ads & PPC search landscape
Hub — you are hereGoogle Ads & PPC Strategy"google ads ppc strategy agency"
/relations/google-ads-ppc-strategy-agencySpoke 01Google Search Ads"google search ads agency"
Keyword-level search campaign management — intent mapping, bid strategy, ad copy, and landing page alignment for maximum conversion yield.
View pageSpoke 02Google Shopping Ads"google shopping ads agency"Product listing ad management for e-commerce — feed optimization, bidding structure, and product page alignment to drive qualified purchase intent.
View pageSpoke 03Remarketing & Display"remarketing display ads agency"Audience-based retargeting and Google Display Network campaigns that recapture high-intent visitors and compress the consideration window.
View pageSpoke 04YouTube Advertising"youtube advertising agency"Video ad campaign management across YouTube — in-stream, discovery, and bumper formats engineered for awareness, consideration, and direct response.
View pageWhat we manage
Six paid acquisition disciplines, one compounding system
01
Campaign architecture & structure
Account and campaign structure built around intent layers — not keyword dumps. Every ad group maps to a specific searcher intent and a matching landing experience.
02
Keyword research & negative management
Thorough keyword mapping across match types, with continuous negative keyword expansion to eliminate wasted spend on irrelevant queries from day one.
03
Ad copy & creative testing
Headline and description variants tested systematically across each campaign. Copy decisions are made from conversion data, not preference.
04
Landing page alignment
Message-match between ad copy and landing page is the single largest driver of Quality Score and conversion rate. We audit and align both before any budget goes live.
05
Bid strategy & budget allocation
Smart bidding configurations — Target CPA, Target ROAS, or manual — selected and tuned for your specific funnel velocity and revenue goals.
06
Ongoing optimization & attribution
Weekly bid reviews, search term analysis, creative rotation, and attribution model calibration. The campaign improves every week, not just at launch.
How we launch
From account audit to optimized spend in 6 stages
01
Account audit — wasted spend, Quality Score gaps, conversion tracking gaps, and landing page mismatches identified before any new budget runs
02
Intent mapping — buyer journey stages modeled and matched to campaign types, match types, and keyword clusters
03
Campaign build — structure, ad copy variants, negative keyword lists, and bid strategies configured to spec
04
Landing page alignment — message-match between ad creative and destination page confirmed before launch
05
Conversion tracking — Google Ads + GA4 attribution verified across all goal types before spend goes live
06
Optimization cadence — weekly search term reviews, creative rotation, bid adjustments, and monthly performance reporting
In the field
Paid acquisition that shipped and converted — not theory.
American Livescan: a full Google Ads restructure that compressed cost-per-acquisition while growing lead volume — driven by intent-based campaign architecture and landing page alignment, not just higher bids.
Let's work together