AI
Hallucination (AI)
The short answer
A hallucination is when an AI tool confidently states something false or made up, rather than something it actually retrieved from a real source.
Full explanation
Hallucinations happen more often when a model has too little reliable source material to draw from. Publishing clear, well-sourced, original information about your own business — instead of leaving gaps for the model to guess at — reduces the odds an AI tool answers a question about you incorrectly.
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