01The challenge
Disconnected location pages and hard-to-find treatments
SmileCenter.com ran several physical clinics but had just one generic homepage that failed to capture local searches. Patients were slipping away because they couldn't see real-time availability, and booking required a clunky third-party tool that frequently broke.
On top of that, valuable services like implants, veneers, and Invisalign were buried in a few thin paragraphs. There were no separate pages for search engines or local patients to find, leaving them invisible in Google Maps and search results.
02The approach
A fast new site, local Google listings, and online booking
We built a fast, custom website focused on search performance and quick load times. For each clinic location, we built a dedicated local page, with clear behind-the-scenes details so Google could connect it to the right verified Google Business listing.
Next, we built online booking directly into the site for each location. Patients can check real-time availability and book an appointment in just three taps, with automatic email confirmations keeping them in the loop.
To capture people actively searching for treatment, we published a series of articles targeting real searches like "dental implants near me" and "emergency dentist Glendale," building the practice's authority on those topics.
03The results
A strong local presence and 5x more inquiries
The new site got indexed by Google quickly, landing location pages in the top 3 spots on Google Maps for their target dental procedures.
Online inquiries and scheduled visits increased five-fold, driven by the easy booking flow and clear treatment pages. The targeted articles began driving a steady stream of qualified traffic, establishing SmileCenter.com as the go-to local dental practice.
