Performance · CRO & UX Analysis
More traffic won’t fix a leaky page.
Ranking higher and driving more traffic doesn’t matter if visitors land, hesitate, and leave. We analyze behavior, identify the specific point of friction, and fix the page — not with a generic best-practices checklist, but with changes tied to how your actual visitors behave.
The problem
Traffic goes up, conversions stay flat, and nobody can point to why — because the site was never actually watched, just assumed to be working.
What's included
Behavior & heatmap review
Session recordings and heatmaps reviewed to find exactly where visitors hesitate, scroll away, or abandon a form.
A/B & multivariate testing
Structured tests on headlines, CTAs, and page layout, measured against actual conversions, not opinions.
Form & funnel optimization
Multi-step forms, field count, and friction points rebuilt around the fewest steps to a completed lead.
Mobile UX audits
Mobile-specific friction — tap targets, load speed, layout shift — audited separately from desktop, since most traffic starts there.
How it runs
A defined process, not an open-ended retainer.
- 01
Behavior audit
Heatmaps, session recordings, and funnel drop-off reviewed against real visitor behavior.
- 02
Identify friction
Specific points of hesitation and abandonment isolated and prioritized by conversion impact.
- 03
Test changes
Targeted A/B tests run on the highest-impact pages, not a full redesign speculatively.
- 04
Roll out & monitor
Winning variants shipped permanently, with ongoing monitoring as traffic and behavior shift.
Common questions
CRO & UX Analysis, plainly explained.
- How is this different from just redesigning the site?
- A redesign changes everything at once, which makes it impossible to know what actually improved conversions. CRO changes one thing at a time, measures the result against real behavior data, and only keeps what provably works.
- How long before we see results from CRO?
- Meaningful tests need enough traffic to reach statistical confidence, which typically takes two to four weeks per test depending on your traffic volume. We prioritize the highest-traffic, highest-friction pages first so early wins come faster.
- Do you need a certain amount of traffic for this to work?
- Lower-traffic sites can still benefit from heatmap and session-recording analysis and structural fixes — formal A/B testing just takes longer to reach confidence. We adjust the approach to what your traffic volume can actually support.