Performance · Web & App Development
Built to rank from the first commit.
Most sites lose their SEO fight before marketing ever gets involved — the framework choice, the rendering strategy, the URL structure. We build custom React and Next.js sites and apps with search and AI visibility engineered in from the architecture up.
The problem
Agencies hand off a beautiful site that a crawler can barely read, then blame SEO for the traffic that never arrives — the damage was done in the tech stack decision, months before launch.
What's included
Next.js & React builds
Server-rendered or statically generated by default, so every page ships real HTML a crawler can index on the first pass.
Platform migrations
Moving off WordPress, Wix, or a legacy CMS without losing rankings — redirect maps, URL parity, and crawl monitoring built into the plan.
Component & design systems
Reusable, accessible components that keep new pages consistent and fast to ship without a developer for every edit.
Infrastructure & hosting
Deployment, caching, and CDN configuration tuned for Core Web Vitals, not just uptime.
How it runs
A defined process, not an open-ended retainer.
- 01
Technical & SEO discovery
Current stack, rankings, and traffic audited before a line of code changes, so nothing is lost in the rebuild.
- 02
Architecture & IA
URL structure, rendering strategy, and information architecture mapped to how the business is actually searched.
- 03
Build
Custom Next.js development, component by component, with structured data and metadata handled at the template level.
- 04
Launch & monitor
Redirect verification, crawl monitoring, and a 30-day watch on rankings and indexation after go-live.
Common questions
Web & App Development, plainly explained.
- Will rebuilding our site hurt our current rankings?
- Only if it’s handled carelessly. The risk isn’t the rebuild itself — it’s losing URL parity, redirects, or content in the process. We map every existing URL to its new destination and verify indexation post-launch specifically to prevent that.
- Why Next.js instead of WordPress or a page builder?
- Page builders trade long-term performance and control for short-term speed of setup. Next.js gives us server-side rendering, precise control over Core Web Vitals, and a codebase that scales cleanly as the site grows — without a plugin stack working against itself.
- Do you handle ongoing development after launch, or just the initial build?
- Both. Most clients move to a lighter ongoing arrangement after launch — new pages, features, and fixes — rather than a large dev team, since the system is built to be extended without a rebuild.
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