Relations · Digital PR & Media Outreach
Coverage that earns a link and a citation.
Digital PR is link building’s more visible cousin — real coverage, in real publications, from a pitch a journalist actually wanted to run. We build the story and the relationships, and the authority signal follows naturally.
The problem
Most “PR” pitches are thinly disguised link requests, which journalists can spot immediately and ignore — leaving the brand with neither coverage nor a usable backlink.
What's included
Newsworthy angle development
Finding the actual story in your business — data, a milestone, an expert take — that a journalist has a reason to cover.
Journalist relationship building
Direct, ongoing relationships with relevant reporters and editors, not one-off blast pitches to a purchased list.
Data & survey PR
Original research and survey campaigns designed specifically to be picked up and cited by media outlets.
Reactive & expert commentary
Positioning your team as a go-to expert source for reporters covering breaking stories in your industry.
How it runs
A defined process, not an open-ended retainer.
- 01
Story & angle development
Identifying what about your business, data, or expertise is genuinely newsworthy right now.
- 02
Target & pitch
Relevant journalists and publications researched and pitched directly, with an angle built for their specific beat.
- 03
Secure coverage
Follow-through with reporters through publication, ensuring accurate representation and a usable link.
- 04
Track & amplify
Coverage tracked for authority impact, with earned placements amplified across other channels.
Common questions
Digital PR & Media Outreach, plainly explained.
- How is this different from link building?
- Link building often works backward from the link you want. Digital PR works forward from an actual story — the link or citation is a natural byproduct of coverage a journalist chose to run because it was worth reporting.
- What kind of businesses can realistically get press coverage?
- More than most owners assume. Original data, a genuinely novel local angle, or timely expert commentary can earn coverage even for a small local business — the key is finding the actual story rather than pitching the business itself.
- How long does it take to see results from a PR campaign?
- Reactive commentary opportunities can land within days; a planned data or survey campaign typically takes four to eight weeks from research to placement. We run both in parallel where it makes sense.