01The challenge
Matching homeowners with the right contractors, efficiently
RemodelMePros.com wanted a platform matching homeowners with local contractors. Their old setup was clunky, with no live updates, instant bid tracking, or a way to manage leads — leading users to give up and go to bigger, more generic search sites instead.
They also struggled to bring in and keep enough contractors active to keep the marketplace working, spending heavily on paid ads while potential leads went cold.
02The approach
Two connected portals and automatic lead-finding
We designed two connected portals. Homeowners can post remodeling projects, upload photos, and set a budget. Contractors get an interactive dashboard to view, filter, and bid on local projects.
To keep the marketplace active, we built a system that automatically pulls remodeling permit filings and matches them with the right contractors. It automatically emails contractors about fresh opportunities, and we published articles targeting the searches homeowners actually run when looking for remodeling help.
03The results
An active local marketplace and lower costs
The new platform drove real engagement, pushing monthly active contractor bids up by 2.5x. Contractors responded well to the instant notifications and simple dashboard.
The automatic lead-finding and email follow-ups eliminated the need for expensive ad campaigns, cutting the cost of bringing on new contractors by 61%. The targeted articles brought in homeowners who were actively looking, keeping the bidding system constantly supplied with new projects.
