SEO
E-E-A-T
The short answer
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — the qualities Google's search quality guidelines say raters should look for when judging content quality.
Full explanation
It's not a single measurable ranking factor, but a framework reflected across many real signals: author credentials, first-hand experience, citations from other trusted sources, accurate information, and a secure, transparent site. AI tools reward the same underlying qualities when deciding what to cite.
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