Generative Engine Optimization (GEO)

The short answer

GEO is the practice of structuring your website so AI tools like ChatGPT, Perplexity, and Google AI Overviews cite or quote it directly inside their answers, instead of just linking to it.

Full explanation

Traditional SEO competes for a spot in a list of blue links. GEO competes to be the source an AI assistant actually names when it writes a synthesized answer. The two share the same technical foundation — a crawlable, fast, trustworthy site — but GEO adds a layer on top: direct answers, original data, and clean structured data that make your content easy for a model to extract and confident to cite.

Put it to work

See how we apply this for Los Angeles businesses.

See our GEO & AI content services

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