AI
Passage Ranking
The short answer
Passage ranking is when a search or AI system evaluates and ranks individual sections of a page — not just the page as a whole — to find the single best-matching answer.
Full explanation
This is why a single long article can rank or get cited for a very specific sub-question buried deep in the text. Writing each section as a self-contained, clearly headed answer improves its odds of being picked up by passage-level ranking, even if the rest of the page covers unrelated ground.
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