SEO
Search Engine Optimization (SEO)
The short answer
SEO is the practice of improving a website so it ranks higher in search engine results for the terms your customers actually search, driving organic (unpaid) traffic.
Full explanation
SEO spans technical work (making sure a site can be crawled and loads fast), content (answering the questions your buyers ask), and authority (earning links and trust from the rest of the web). It's also the foundation GEO is built on top of — an unindexed page can't be cited by AI any more than it can rank on Google.
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