SEO
SERP (Search Engine Results Page)
The short answer
A SERP is the page of results a search engine shows after someone runs a search — including organic listings, ads, the map pack, and increasingly, an AI-generated answer at the top.
Full explanation
Modern SERPs are crowded with more than just the traditional ten blue links — AI Overviews, featured snippets, image carousels, and local packs all compete for the same space, which is why SEO strategy now has to account for more than one type of listing.
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