AI
Zero-Click Search
The short answer
A zero-click search is a search where the person gets their answer directly on the results page — from an AI Overview, featured snippet, or knowledge panel — without clicking through to any website.
Full explanation
As AI Overviews and chat-based search grow, a larger share of searches end without a single click. That doesn't mean visibility stopped mattering — it means the win shifted from "did they click" to "was my brand the one named in the answer." Tracking brand mentions across AI tools becomes necessary once click data alone stops telling the full story.
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