Conversational Search

The short answer

Conversational search is searching by asking a full, natural question — often across multiple back-and-forth turns — instead of typing a short string of keywords.

Full explanation

"Best SEO agency in LA for a dental practice with 3 locations" is a conversational search; "seo agency los angeles" is a keyword search. Content written to answer real, specific conversational questions performs better in AI tools built around this pattern, like ChatGPT and Perplexity.

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