SEO

Long-Tail Keyword

The short answer

A long-tail keyword is a longer, more specific search phrase — like "SEO agency for dental practices in Los Angeles" instead of just "SEO agency" — that usually has lower search volume but higher buyer intent.

Full explanation

Long-tail phrases are individually searched less often, but collectively make up the majority of all searches, and they tend to convert better since the person searching is closer to a specific decision.

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