Websites
Conversion Rate Optimization (CRO)
The short answer
CRO is the practice of improving a website so a higher percentage of visitors take the action you want — booking a call, filling out a form, or making a purchase.
Full explanation
CRO usually involves testing changes to page layout, calls-to-action, and messaging, then measuring the effect on how many visitors actually convert, rather than just how many show up.
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