PPC
Landing Page (PPC)
The short answer
A PPC landing page is the specific page a paid ad sends visitors to — ideally built around a single, focused offer that matches exactly what the ad promised.
Full explanation
A landing page that matches ad intent closely, loads quickly, and makes the next step obvious directly improves Quality Score and conversion rate; sending PPC traffic to a generic homepage instead is one of the most common ways campaigns underperform.
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