PPC
Quality Score
The short answer
Quality Score is Google Ads' 1-10 rating of how relevant and useful your ad, keyword, and landing page are to the person searching, which directly affects your ad rank and cost.
Full explanation
It's built from three factors: expected click-through rate, ad relevance, and landing page experience. A higher Quality Score can mean a lower cost-per-click and a better ad position than a competitor bidding more but scoring lower.
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