Ad Rank
Ad Rank is the score Google Ads uses to decide where your ad appears on the page, and whether it shows at all — calculated from your bid combined with your Quality Score and expected ad format impact.
The short answer
Ad Rank is the score Google Ads uses to decide where your ad appears on the page, and whether it shows at all — calculated from your bid combined with your Quality Score and expected ad format impact.
Full explanation
Because Quality Score factors so heavily into Ad Rank, a well-optimized, relevant ad can outrank a competitor with a higher raw bid but a lower-quality experience behind it.
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