PPC
Cost-Per-Click (CPC)
The short answer
CPC is the actual amount an advertiser pays each time someone clicks their ad in a pay-per-click campaign.
Full explanation
CPC is set through an auction, influenced by how much competitors are bidding on the same keyword and by your Quality Score — a higher Quality Score can lower what you actually pay per click even at the same bid.
Back to all terms
77 terms and growing