PPC
Pay-Per-Click (PPC)
The short answer
PPC is a form of online advertising where you pay a fee each time someone clicks your ad, rather than paying a flat rate just to have it shown.
Full explanation
Google Ads is the most common PPC platform, letting advertisers bid on keywords so their ad appears when someone searches a matching term. Unlike SEO, PPC traffic stops the moment you stop paying — it's a rented spot, not an owned one.
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