SEO

Google Search Console

The short answer

Google Search Console is a free tool from Google that shows how your site actually performs in search — impressions, clicks, average position, indexing issues, and more.

Full explanation

It's the primary source of truth for diagnosing SEO problems: whether pages are indexed, which queries drive traffic, and where impressions are climbing while clicks stay flat — often an early sign an AI Overview is now answering the query directly.

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