PPC
Negative Keyword
The short answer
A negative keyword is a search term you explicitly tell Google Ads not to show your ad for, even if it would otherwise match your targeting.
Full explanation
Negative keywords are essential for cutting wasted spend — a plumbing company running ads on "plumber" might add "plumbing jobs" or "how to become a plumber" as negatives to avoid paying for job-seekers instead of customers.
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