PPC
Return on Ad Spend (ROAS)
The short answer
ROAS measures the revenue generated for every dollar spent on advertising, usually expressed as a ratio like "4x" meaning $4 earned per $1 spent.
Full explanation
ROAS is one of the clearest ways to judge whether a PPC campaign is actually profitable, though it depends entirely on accurate conversion tracking and correctly valuing what a lead or sale is actually worth to the business.
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