Entity (Search Entity)

The short answer

A search entity is a specific, uniquely identifiable thing — a business, person, place, or product — that search engines and AI tools track as a distinct concept rather than just a string of text.

Full explanation

Search engines connect an entity to facts about it: your business entity is linked to your address, category, reviews, and website. The more consistent those facts are everywhere they appear, the more confidently an AI tool can recommend you by name instead of guessing which "Gobiya" or "Steve Martin" you actually are.

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