SEO
NAP Consistency
The short answer
NAP consistency means your business Name, Address, and Phone number are written exactly the same way across your website, your Google Business Profile, and every directory that lists you.
Full explanation
Inconsistent NAP data — a suite number here, an abbreviated street name there — makes it harder for search engines and AI tools to confidently confirm you're one single, trustworthy business rather than several different, uncertain listings.
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