SEO
Local SEO
The short answer
Local SEO is optimizing a business's online presence to rank well for searches tied to a specific place, like "plumber near me" or "SEO agency in Los Angeles."
Full explanation
It relies heavily on signals outside your own website: your Google Business Profile, consistent NAP details across directories, and reviews. A technically excellent website with a neglected Google Business Profile will still struggle to show up in the local map pack.
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